Market research assignment Example | Topics and Well Written Essays - 1500 words

Market research - Assignment Example This study analyzes three different scenarios for the formulation of the best research strategy to be used din the data collection and analysis phases of the study. The target respondents for this scenario are residents of the Lochiel Park as they are the ones affected because they live there and benefit from the sustainable technologies offered at the Park. Sampling will be done through systematic Sampling that relies on arranging the study population according to some ordering scheme and then selecting at regular intervals through that ordered list, starting with the first project then proceeded with the selection of every 4th projects in the project list (Association for Qualitative Research, 2002). Qualitative research approach is the most appropriate research type for this scenario with the use of phenomenological research that aims at identifying the experience of the residents in the area (Hennink, 2011). The main reason or the choice of qualitative research in the study is that the research deals with the opinions, views, and feelings of the residents on living at the park. The choice is also pegged on the fact that the aim of the resea rch is to explore a given phenomena, which is the experience of the residents living at the Lochiel Park and not testing a hypothesis (Gehlbach, 2012). The appropriate data collection method for the use in the study is in-depth interviews and questionnaires for the study the research to get the views of the researchers on the research topic. The sample size has to be a small sample, preferably 40 to allow for the in-depth interviews and questionnaires to be filled by a sample of the residents at Lochiel Park due to high time requirements for the data collection method and to allow the researcher to get all the information for the formation or a required valid conclusion. This will also allow the